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Yixin vs. Renrendai – A Comparative Study of the P2P Model in China

Because of shortcomings in the Chinese financial system, originating in the West, online transactions using the P2P model took off in China.
This case compares Yixin and Renrendai to highlight contrasting and differentiated ways of going about P2P transactions. It discusses the current situation and the development hurdles that P2P focused companies face in China.
Case advisor: 
Chen Long
Case writer: 
Cui Huanping
internet banking, innovation