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Is Taobao in Trouble?

Taobao and its challengers.

The new trend of stores on Facebook is a challenge to China’s online shopping giant, Taobao.


With a seller bottleneck, how can Taobao Mall appeal to its retail partners? With the rapid development of Dangdang and Jingdong Mall, how should Taobao respond?

Case advisor: 
Chen Yuxin
Case writer: 
Gao Yuetao
online retail, branding, sales, partnerships