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Specialized Products Prepares a Bid (English)

How to put in the best bid possible for a project.

Based on data from a company owned by a CKGSB alumna, the Specialized Products case challenges students to use microeconomic principles to prepare bidding strategies for projects in the competitive metal parts industry in a variety of scenarios.

 

Students must analyze the case to calculate fixed costs, variable costs, marginal costs, economic profit and accounting profit. The case is largely quantitative in nature.

Case advisor: 
Brian Viard
Case writer: 
Richard Bethune
Keywords: 
microeconomics, bidding strategies, metal parts, costs, profit