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Qunar – A Financial Perspective on Analysing Internet Platform Businesses

This case will consider new ways to analyze the finances of online company Qunar.

Traditional financial analysis has limited applicability for online companies. How then to assess the financial health and acumen of the spate of late 20th century internet platform companies in China? This case will consider new ways to analyze the finances of online companies, taking Qunar, a travel service provider, as an example.

Case advisor: 
Zhang Weining
Case writer: 
Yang Guchuan
Keywords: 
internet platform, finance