You are here

The Lay of the Land - Chinese and American Internet Industries Compared

Baidu, Alibaba and Tencent (BAT) are China’s brightest stars in their respective sectors, and comparing them with America’s biggest three internet firms - Google, Amazon and Facebook helps us identify the root causes of Sino-US differences.

In 2013, mergers and acquisitions took a strong role in the domestic market, and this was especially dazzling in the internet industry. Baidu, Alibaba and Tencent (BAT) are the brightest stars in their respective sectors, but as time has progressed, the boundaries between them have blurred and their impact on the overall pattern of the industry has grown. Via business development, mergers and acquisitions and investment, the cases of these three companies can be compared to explain current business structures and their corresponding historical logic. At the same time, with similar structures to America’s biggest three internet firms - Google, Amazon and Facebook – we can identify the root causes of Sino-US differences.

Case advisor: 
Chen Long
Case writer: 
Yang Yan, Zhou Yi
Keywords: 
internet, business model, comparison