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The Battle for China's Carbonated Beverage Industry (Cases A & B)

Wahaha attempts to stop Coke and Pepsi charging ahead in China.

Can domestic champion Wahaha’s Future Cola compete with Coke and Pepsi? Even as Wahaha found great success in the non-carbonated beverage market, Future Cola’s market share was steadily being eroded by Coke and Pepsi by 2010.

 

These cases discuss the three brands approaches to branding, marketing and advertising in China from 1998-2010.

Case advisor: 
Xiang Bing
Case writer: 
Chris Hildner
Keywords: 
carbonated soft drinks, competition, branding