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Auto Repair O2O: The Case of Y1S

Focusing on the auto repair metal spraying business, Y1S is committed to using e-commerce, mobile internet, and SNS internet technology to transform the traditional auto repair business into an online-to-offline sector. Moreover, unlike other O2O companies, Y1S is first offline, then online.

Focusing on the auto repair metal spraying business, Y1S is committed to using e-commerce, mobile internet, and SNS internet technology to transform the traditional auto repair business into an online-to-offline sector. Moreover, unlike other O2O companies, Y1S is first offline, then online. The first focus is service standardization, then information technology using the platform and finally client needs are implemented online. For Y1S, the online team acts as the brains and the offline team, the workshop. This enables the company to focus on quality and also replicate store efficiency when scaling up. Y1S is an example of best practice of the O2O business model.

Case advisor: 
Zhang Weining
Case writer: 
Yang Guchuan
Keywords: 
internet technology, quality, scaling