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The CKGSB Case Center

  • Why did XCMG's joint venture with Xuzhou Caterpillar eventually fail?
    heavy machinery, construction, joint venture
    Case advisor: Teng Bingsheng

    In 1994, XCMG established a joint venture company with Caterpillar, the world's largest manufacturer of earth moving and construction equipment, hoping to use the market to upgrade its technology.

  • How Pearl River overcame the Made in China stereotype
    manufacturing, globalization, strategy, value chain
    Case advisor: Xiang Bing

    Since the 1980s, a slew of clear-cut business strategies has allowed the Pearl River Piano Group not only to surpass Japanese and Korean companies to become one of the world's leading piano manufacturers, but also to break into the American and European markets.

  • Is Baidu playing by the rules?
    Search engine, domestic company, advertising, fake medicine, regulations
    Case advisor: Brian Viard

    Two days before Baidu CEO Robin Li’s fortieth birthday, China Central Television (CCTV) broadcast a potentially devastating news report about the company that he had founded and built over the last nine years.