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The CKGSB Case Center

  • This case explains the underlying causes of the conflict between QQ and Qihoo with game theory and explores problems in the competitive business environment of the internet industry.
    Keywords:
    internet security, game theory, competition
    Case advisor: Zhou Chunsheng

    QQ and Qihoo 360: the former a key player in social media, the latter dedicated to internet security. Both experts in their respective market, how were the interests of internet users sacrificed to a war that risked knocking down the entire Chinese internet industry in a cloud of dust? This case explains the underlying causes of the conflict with game theory and explores problems in the competitive business environment of the internet industry.

  • Initially using a closed system, Tencent has switched to an open platform. How does it work and how will the firm establish an ecology to sustain the platform?
    Keywords:
    open technology, mobile technology
    Case advisor: Zhu Rui

    From the tech industry’s chief enemy to an open platform approach, the massive Tencent has made a complete volte face in terms of its capabilities and financial acumen. Tencent gives across a very different impression from three years ago. Initially using a closed system, Tencent has switched to an open platform. How does it work and how will the firm establish an ecology to sustain the platform? What ideas does Tencent have about shifting to a mobile platform and what are the risks of moving from PC to mobile technology?

  • This case looks in detail at the Xiaomi method to find out how the company makes its Internet mindset central to its strategy.
    Keywords:
    innovation, technology, internet
    Case advisor: Teng Bingsheng

    In the three years since its founding in April 2010, mobile phone maker Xiaomi has reached 31 billion RMB in sales, and in August 2013, it gained a valuation of 10 billion USD. This kind of growth is out of reach for the majority of companies. As one of the Chinese IT industry’s first entrepreneurs, Lei Jun spent eight years struggling to make it in the industry, succeeding in bringing a company to market only on the fifth attempt. Now, as one of the country’s most successful investors, Lei Jun has brought out the Xiaomi phone. What innovations have helped bring Xiaomi its success? Xiaomi’s “Internet mindset” has been integral to its success, and is seen as an example of best practice in the mobile phone industry. But when sales settle down, how can Xiaomi optimize its supply chain to drive competitiveness? This case looks in detail at the Xiaomi method to find out how the company makes its Internet mindset central to its strategy.

  • Transitioning from family to professional management.
    Keywords:
    operations, family business, franchise management, growth, sales
    Case advisor: Wang Yijiang

    From its origins as a family operation, NRX reached a stage in its development where it needed to move beyond the family and into a more structured management framework. This case series introduces the transition process, differences of opinion between managers and owners of the company, and the decision-making actions of the leadership.

  • How Bright Dairy turned itself around, despite a calamitous environment.
    Keywords:
    dairy, strategy, management, melamine crisis, health and safety
    Case advisor: Teng Bingsheng

    In 2007, Guo Benhang replaced Wang Jiafen as general manager of Bright Dairy. The former managerial team's conservative "wait and see" approach had seen the company slip to third place in the Chinese dairy sector. After Guo came on board, the company saw a succession of reforms to break its inflexible structural matrix, instigating a new model.

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