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The CKGSB Case Center

  • Standing at the crossroads, amidst huge changes within its industry, which way should cell phone firm K-Touch go?
    Keywords:
    mobile phone, manufacturing, market share
    Case advisor: Liao Jianwen, Teng Bingsheng

    K-Touch did not receive its cell phone manufacturing license until 2006. But even in the fiercely competitive mobile phone market, it took only three years for the company to fight its way to the top, ranking amongst the top five manufacturers in terms of market share, behind Nokia, Samsung, and Motorola. How did K-Touch accomplish this?

  • Why is the Baidu model likely to succeed?
    Keywords:
    internet, search engine, business model, competition
    Case advisor: Xiang Bing

    This case comparatively analyzes Baidu and Google's business models and their competition in China's search engine industry. In essence, the 'Baidu model' is based on the business models of accomplished American internet companies.

  • Lean Manufacturing
    Keywords:
    high-end clothing, manufacturing, product cycle, R&D, marketing, sales
    Case advisor: Li Wei

    This case reviews the development of the Western suit manufacturer Jodoll and analyzes how the Jodoll Group enhanced operational efficiency through lean manufacturing.

  • The History of a Wenzhou Businessmen
    Keywords:
    high-end clothing, manufacturing, product cycle, R&D, marketing, sales
    Case advisor: Li Wei

    Guang Lianghui was born in an ordinary town to a farming family. Yet he was able to establish a high-end range of western-style suits, developing his products from R&D all the way through to marketing and sales. How did he achieve this? Was Wenzhou a facilitating factor?

  • How to put in the best bid possible for a project.
    Keywords:
    microeconomics, bidding strategies, metal parts, costs, profit
    Case advisor: Brian Viard

    Based on data from a company owned by a CKGSB alumna, the Specialized Products case challenges students to use microeconomic principles to prepare bidding strategies for projects in the competitive metal parts industry in a variety of scenarios.

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