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The CKGSB Case Center

  • As one of the largest and most respected international NGOs, how did United Way Worldwide enter China and develop programs with local partners?
    Keywords:
    philanthropy, best practice, international cooperation
    Case advisor: Zhu Rui

    As one of the largest and most respected international NGOs, how did United Way Worldwide enter China and develop programs with local partners? How can NGOs learn from best practice to navigate their way towards greater professionalism and efficiency, thus increasing recognition and trust among donors? This case considers the issue of migrant education and how NGOs work towards improving opportunity for all.

  • Focusing on the auto repair metal spraying business, Y1S is committed to using e-commerce, mobile internet, and SNS internet technology to transform the traditional auto repair business into an online-to-offline sector. Moreover, unlike other O2O companies, Y1S is first offline, then online.
    Keywords:
    internet technology, quality, scaling
    Case advisor: Zhang Weining

    Focusing on the auto repair metal spraying business, Y1S is committed to using e-commerce, mobile internet, and SNS internet technology to transform the traditional auto repair business into an online-to-offline sector. Moreover, unlike other O2O companies, Y1S is first offline, then online. The first focus is service standardization, then information technology using the platform and finally client needs are implemented online. For Y1S, the online team acts as the brains and the offline team, the workshop. This enables the company to focus on quality and also replicate store efficiency when scaling up. Y1S is an example of best practice of the O2O business model.

  • This case will consider new ways to analyze the finances of online company Qunar.
    Keywords:
    internet platform, finance
    Case advisor: Zhang Weining

    Traditional financial analysis has limited applicability for online companies. How then to assess the financial health and acumen of the spate of late 20th century internet platform companies in China? This case will consider new ways to analyze the finances of online companies, taking Qunar, a travel service provider, as an example.

  • Baidu, Alibaba and Tencent (BAT) are China’s brightest stars in their respective sectors, and comparing them with America’s biggest three internet firms - Google, Amazon and Facebook helps us identify the root causes of Sino-US differences.
    Keywords:
    internet, business model, comparison
    Case advisor: Chen Long

    In 2013, mergers and acquisitions took a strong role in the domestic market, and this was especially dazzling in the internet industry. Baidu, Alibaba and Tencent (BAT) are the brightest stars in their respective sectors, but as time has progressed, the boundaries between them have blurred and their impact on the overall pattern of the industry has grown. Via business development, mergers and acquisitions and investment, the cases of these three companies can be compared to explain current business structures and their corresponding historical logic. At the same time, with similar structures to America’s biggest three internet firms - Google, Amazon and Facebook – we can identify the root causes of Sino-US differences.

  • This case explains the underlying causes of the conflict between QQ and Qihoo with game theory and explores problems in the competitive business environment of the internet industry.
    Keywords:
    internet security, game theory, competition
    Case advisor: Zhou Chunsheng

    QQ and Qihoo 360: the former a key player in social media, the latter dedicated to internet security. Both experts in their respective market, how were the interests of internet users sacrificed to a war that risked knocking down the entire Chinese internet industry in a cloud of dust? This case explains the underlying causes of the conflict with game theory and explores problems in the competitive business environment of the internet industry.

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